3 — which this month announced it had attracted over 3 million customers — has developed “a range of advertising and sponsorship models around its video content to attract advertisers to the new medium”. Apparently it offers the best ad systems…it’s also looking at getting sponsorship for its other video content, for example its news and comedy channels.
Related stories:
–Ads are coming to your mobile
–Mega-Advertising Agencies Hunt Mobile Market
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