What’s The Value of A Newspaper Reader?

Business Standard: Mid-Day reader is valued highest followed by Deccan Chronicle, Hindustan Times and Dainik Jagran…this report analyses a newspaper reader in the same light as a telecom player values its customer.
PS: Business Standard has a vested interest as it’s one such paper which claims that its readers are much more valued than that of its rival and market leader The Economic Times, although it’s true.

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