I didn’t want the headline to be confusing: Reliance India Mobile (RIM) on Tuesday launched its entertainment platform – Blockbuster – by joining hands with the production team of a forthcoming Tamil movie, Sachien. RIM’s mobile customers can access information, songs and movie trailers through Blockbuster. (Are those names accidents? I can’t believe that…) Anyway, RIM is offering the promotions for the movie Sachien ahead of its launch on April 14. “The content includes exclusive video clips from the movie, ringtones as well as opportunities to interact with the film’s star cast.”
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