BBC Unveils Five-Year Mobile Strategy

The BBC has finalized its five-year strategy for mobile…it is centred around mobile browsing, establishing the mobile version of bbc.co.uk as important as the main website..
“Today you press the red button to access extra information on a TV programme,” said Angel Gambino, BBC controller of business development and emerging platforms. “We want to offer that experience when you’re not tied to your home, so you can leave home and still interact and access that content. We see mobile as the key way to giving additional access to that content.”
There are plans to mobilize the Interactive Media Player and BBC radio as well…

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