Siemens has launched a special edition M65 Real Madrid cameraphone for fans of the football team in Singapore. “The phone that is only available in Singapore comes not only with a Real Madrid strap, it also has customised wallpaper, ringtones, and animations of players like Ronaldo.” Siemens sponsors the team and also star player Ronaldo. Exclusive content is becoming an increasingly common way to promote handsets as manufacturers attempt to differentiate themselves…Siemens is also promoting another version of the M65, this one aimed at firefighters.
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