There is a strong argument that the technologies which are successful are those which allow person-to-person communication, for example voice calls, SMS, e-mail and so on. People like to communicate and tell stories, which is what makes podcasting so successful…at least in the zeitgeist. Of course, these days a mobile phone isn’t a mobile phone if it doesn’t have multimedia capabilities, and video podcasts are likely to take off in the near future with big ramifications for the mobile content industry. I’ve put together my view on why I think video podcasts (vidcasts, videocasts, what to call it? Anything but PSPcast) will take off and what kind of content you’re likely to see from the commercial industry, as opposed to that generated by the public – which is what will actually drive the system. If you think I’ve missed something obvious or am completely wrong about this feel free to add your two cents in the comments section…
PS: I’d like to apologise for using the phrase “killer app” in the title. It’s just been too long without seeing it, I’ve been having withdrawal symptoms…
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