Time Inc To Launch on Mobiles

Time Inc has made a foray into mobile content, and tied up with vendor Flytxt, to implement a variety of text message-based content and marketing initiatives for its stable of magazines. The UK-based Flytxt will initially facilitate a program with People magazine in which wireless users can sign up to receive celebrity breaking news via text messages. A similar program is being planned for Teen People, and programs with other titles are being considered.

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