SMS Is Driving TV Interactivity In India

The Economic Times: It decided the fate of the Indian Idol, a popular show on Sony Television channel (an adaptation of the American Idol), and is now guiding the Indian cricket managers to take instant decisions in the ongoing one-day international cricket matches between India and Pakistan.
“SMS is a response channel that allows the viewers to communicate feeling, thoughts and all kinds of feedback. In India, this interactivity is becoming popular not only in broadcast but also in print media,” says Raj Singh from Active Media, a pioneer in the interactive technology.

Comments have been disabled for this post