Ericsson Launches Interactive Mobile TV

MipTV 2005At the MipTV featuring Milia conference Ericsson has showcased how “an existing interactive TV format can be fully aligned with mobile devices with multimedia capabilities…Viewers are able to interact with mobile TV shows, via voting or greeting (SMS-to-TV or MMS-to-TV), just by pushing a response key. Mobile TV viewers can also access such additional services as shopping via the mobile TV.” It’s not particularly new, but it does highlight how mobile TV can be integrated with the rest of the mobile world, allowing a lot of opportunities for cross-promotion.

Moonlight Mobile is launching a range of One Minute Guides at the MipTV featuring Milia conference. The streaming and downloadable mobile videos cover such topics as “Fashion ‘How To’ guides featuring accessories, hair and clothes trends; Chinese Horoscopes and Africa’s Most Dangerous Wild Animals, as well as a series on Advanced Driving Tips for the serious motorist.”

Related stories:
Made For Mobile Entries Shown

Comments have been disabled for this post