Many in the mobile industry believe that content is what will keep the revenue of mobile operators growing in the future — which is a problem considering how difficult it is to display content items on a mobile screen that can only hold 3-5 at a time. This means that a lot of content, probably really good stuff, is never seen by people browsing through a mobile screen. So of course content providers are looking at alternative methods to promote their products, probably more so than operators who don’t really care what they sell. Mentioned in the article are methods such as suggestions to related items, viral marketing and traditional advertising. Search is discussed, particularly the difficulty for search in an industry with different handsets with different capabilities…
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