The salacious undertones of reporting on adult content means its often hard to get past the *nudge, nudge — wink, wink* aspect of stories. However, Wired has run a surprisingly straight-up interview with Clinton Fayling, the president of Brickhouse Mobile (a company focussed on mobile adult content) about a recent deal with Wicked Pictures to put its content on mobile phones. It’s a cracking good read for anyone interested in mobile content, and especially in adult mobile content. I can’t quote the whole thing, but this is pertinent: “Think of your PC as Wal-Mart and mobile as 7-11. Within a couple of minutes, you can jump on your phone, find your favorite Wicked video clip, pay for it, and have a quick and easy viewing experience. My apologies to Wal-Mart and 7-11, but I hope you get the point.” I think its an excellent analogy – 7-11 is more expensive, but quicker and more convenient.
A lot of his points can be made equally well to non-adult mobile content, for example: “Well, the big guys will take their share of revenue by name recognition alone. But companies that truly leverage mobile to communicate with their customers in a highly personal way will succeed. Custom content for the phone, interaction services, promotions to drive customers back to the core properties will all be factors.” An interview from the adult industry perspective is here…
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–The Body Beautiful
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