Major advertising agencies including WPP Group, Aegis and Omnicom are on the lookout to acquire or partner with a mobile marketing agency. “Over the past three months we’ve had meetings with four of the biggest advertising holding companies, at a global CEO level, telling us they want to buy us or take a minority investment,” said a source at one mobile marketing company. “It has shocked us at how high a level these were.” Apparently, the last six months have seen an upswing in brand interest as high-spec colour phones and fast networks usher in richer multimedia mobile marketing“.
Of course, there’s still a big question as to how to effectively advertise on mobile phones. A lot of ideas are being put forward, from sticking ads at either end of a video clip to far more innovative ideas… there’s a good article here about advertizing on mobiles with a range of sources. I particularly liked this comment: “Since wireless devices are almost an extension of our bodies, content delivered to a mobile is regarded as higher quality,” said Dave Mock, an analyst for the research firm CurrentOfferings.com, and author of “Tapping Into Wireless” (McGraw-Hill). “A desktop PC is stagnant and impersonal, whereas our mobile is part of our life. This facet of mobile devices makes marketed content delivery much more promising.”
Related stories:
–BBDO CEO: Mobile To Replace TV As Ad Medium
–Advertising-On-Demand To Hit US
–Ads are coming to your mobile
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