China Mobile And NBA Enter Into Multi-Year Marketing Partnership

The National Basketball Association (NBA) and China Mobile Communications Corporation (CMCC) announced today a new multi-year marketing partnership agreement that designates China Mobile as the NBA’s official telecommunications service provider in China. In a powerful alliance between two of China’s most popular brands, the partnership enables China Mobile to utilize a range of NBA marketing assets to promote its services and distribute NBA wreless content to millions of NBA fans across China.

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