Tribune Interactive is currently recruiting for a Vice President of Strategic Marketing. In this newly created position you will lead the development of marketing strategies for Tribune Interactive (TI). You will work closely with Product Development, Advertising Product Development and Business Development counterparts to drive strong, sustainable growth across TI’s business.
Responsibilities for this position would be:
– Develop marketing strategies to increase the frequency of visits to TI’s newspaper websites and work with Product Development to realize these strategies.
– Develop a deep understanding of TI newspaper website consumers, utilizing user tracking and behavioral profiling, qualitative and quantitative studies and third party research.
– Investigate new product/market opportunities for TI and analyze their market potential and tactical market entry requirements.
– Work with TI’s strategic partners such as CareerBuilder and shoplocal.com to optimize local market promotion of partner brands.
– Optimize traffic acquisition on TI’s websites for TI’s strategic partners
– Monitor emerging consumer behavior trends and develop strategic marketing recommendations to capitalize on these trends.
Requirements
The ideal candidate will possess experience focusing on consumer marketing and acquisition with a marketing services provider, a major consulting firm, or an Internet company. In addition, the ideal candidate will possess strong analytical capabilities, expertise in analyzing consumer behavior, segmentation, and market dynamics, experience analyzing new business opportunities and developing business plans for these opportunities, up-to-date knowledge of online marketing strategies. This individual will also have the ability to succeed in a highly matrixed, demanding environment, be able to prioritize and meet aggressive deadlines and have the ability to work autonomously and in a team environment. An MBA is preferred.
Location: Chicago, IL
For immediate consideration, please forward your resume, including salary to:
Email: Tribune@trm.brassring.com
Job Code: TIC/5762BR
Must include job code to be considered for the position.
EOE
www.tribjobs.com
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