Online recipe site Epicurious has teamed up with Juice Wireless to allow consumers to send recipes to their mobile phones. The service, Epi-to-go, has been on offer since Janurary and allows users to tag recipes and have them sent to their mobile phones. The idea is that people will have the phones with them when they go shopping so they’ll be able to get the ingredients – and they’ll also be able to have them in the kitchen when they cook the recipe, since mobile handsets are a lot easier to move than computers. This is an amazingly simple idea that makes use of the mobiles’ most salient characteristic (ie, that it’s mobile) and is a good thing to look at for anyone thinking of putting their service on the mobile.
The service is free because it is supported by ads. “Along with the recipes, the user has access to recommendations and special offers related to the chosen recipe. For example, users can find the perfect wine to go along with Pan Seared Tuna with Ginger-Shitake Cream Sauce, or view special offers on tuna and shitake mushrooms. Both consumers and marketers benefit from this targeted advertising. For the first time ever, marketers will be able to deliver ads specific to the items the consumer is shopping for, while the consumer is actually shopping. And consumers save money, without wasting time clipping coupons.”
Comments have been disabled for this post