Amp’d Mobile Sponsors Extreme Athletes

Content-heavy MVNO Amp’d – which will launch later this year – has formed a team of athletes in surf, snow, skate and motorcross. “Amp’d Mobile team members will compete around the globe while providing customers with exclusive, behind-the-scenes footage of world championships, record-breaking feats, stunts, tricks, as well as interviews with celebrity athletes and more. These latest deals will be the first of many content and marketing sponsorships for the company in a wide variety of areas.” Amp’d is promoting its service as having a unique user interface to make it easy to get to the relevant 3G content the youth market demands.

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