Steve Wallage has written a good piece on the effect of the recently introduced MEF Code of Conduct for UK mobile content companies. “The timing of the code in the UK was rather fortunate, as only a week later mobile content became a political issue. Bud claims that if the MEF code of conduct had not been in place, the mobile content industry could have faced such political and regulatory intervention that the whole market may have been threatened…In fact, the code of conduct did cause a hit to the mobile content market. The MEF estimates that mobile content revenues fell between 10-30% in February, as a result of users suddenly more aware of mobile content services and more easily able to cancel them, what the MEF claims it expected to happen. It expects this to be a one-off hit and, so far, revenue growth for March has supported this notion.”
The article goes on to talk about the MEF’s plans to extend the code worldwide…
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