Blog Post

Will Ringbacks Ever Take Off in US?

Well, we’ve been waiting, and some industry players are now starting to express doubts on whether ringbacks, as a phenomena, will ever be as big here as in say Korea or even Europe. Carolynne Schloeder, president of mobile content aggregator Moderati, speaking at Digital Hollywood earlier last week, said that carriers are crossing their fingers and hoping they take off. But they haven’t yet…maybe it is a cultural thing…
Some other panelists said that it will require a big education campaign, the kind of which someone like the omni-present Jamster may be capable of…
The Digital Hollywood Coverage is sponsored by Maven Networks.