What kind of TV shows are best suited to be ported to mobiles? Well, Fox is trying with mobisodes of the hit show “24”. Seems like mystery/action shows would be a good genre, if put together cleverly in a series.
At a mobile video panel at Digital Hollywood, Nicholas Lehman, SVP, Strategy and Operations, for the Digital Music and Media Group at MTV, talked about how various Viacom network TV shows are best suited for mobile phones and are doing well: among them, the Daily Show by Jon Stewart (on Comedy Central), which is easily “bite-sizable”, so to speak. Another one from the family: Best Week Ever, on VH1, which I think could easily be a huge hit on mobile phones. In fact, the whole lineup of VH1, which has become the pop-culture “List Channel” in the latest incarnation, could be ported to mobiles very easily.
He also talked about how mobisodes are a test bed for the TV networks: test out a show in short form on the mobiles, and if it is a hit, bring it on to the TV network.
For the full audio from the panel, go here…
Related:
— The Simple Life Mobisodes
— 3G Mobisodes for Verizon and Vodafone Live
— New 24 series goes mobile in UK
The Digital Hollywood Coverage is sponsored by Maven Networks.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post