Canadian companies Digital Youth Network and Pacific Newspaper Group (publisher of The Province) have teamed up to offer a “Mobile On Demand” page in the newspaper. “The Mobile On Demand page will contain games, prizes, coupons and free content that can be downloaded to a cellular phone and will encourage readers to send text messages on their cellular phones. Digital Youth and Pacific have agreed to share in the revenue generated from text messages sent by readers in response to advertisements displayed on the Mobile On Demand page and from the sale by DY of advertising space on the Mobile On Demand page.”
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