Blog Post

Mobile Killed The Radio Star

Big plans are underway to use mobile phones (and other mobile devices) to store, play and – most importantly – to sell music. Ringtonia has pointed to an Israeli article concerning musicians who are using mobile phones to sell and promote their music rather than radio stations: the article mentions tensions over playlists created by station managers. “All these moves would seem to indicate that 2005 will be the year the cellular companies become the dominant force in distributing Israeli music. Advanced cellphones are already capable of doing all sorts of things familiar mainly to youngsters.”

Of course, the most-hyped threat to radio was originally aimed at the iPod – podcasting. The BBC has run a story on it centered around the developement of iPodder, which collects and automatically sends MP3 files to any digital music-playing device that can play WMP formats when the device is connected to the computer. “It is totally going to kill the business model of radio”. Or is it?

According to this writer “Podcasting has quickly caught the eye of traditional broadcasters who want “in” on what appears to be a great way to reach new listeners or at least old listeners who somewhere along the way became disenfranchised.” Loyal Ears is already marketing a way for radio stations to use the new medium. “The technology provides radio stations with a platform for free podcasts with sponsorship opportunities or an on-demand model with download revenue…Armed with monthly research from Bridge Ratings, Loyal Ears will also offer a highly valuable advisory service offering new and exciting ways to advance commercial podcast efforts.” After all, radio stations survived the advent of the vinyl record, tapes, CDs, Walkmans…why should podcasts suddenly threaten them?

Perhaps it is Podcasting that is dead. “Podcasting has had its dayĆ¢