Mobile 365 has signed a deal with the Australian Broadcasting Corporation (ABC) to supply its mobile services. This mostly involves ways to interact with the ABC through mobiles to support ABC programming. “This relationship is a key part of the ABC’s overall Content On Demand strategy, which seeks to offer new channels of communication and interaction between the ABC and its audiences — be they listeners to ABC Radio, viewers of ABC TV, or users of our online and digital platforms,” said Robyn Watts, Director of ABC Enterprises. “It provides audiences with new ways of interacting with various programs and communities of similar interests, and gives ABC viewers and listeners more choices in how they interact and what they see, hear, and experience,” she added.
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