MTV Hijacks Motorola


motoalert1.jpgMotorola is focussing on music to promote its handsets, offering hardware from 2GB of memory to 3D sound. It has also signed another deal with MTV to release “HIJACKED by MTV” handsets in Europe, the Middle East, Latin America/Brazil and Asia-Pacific. “More than just new content, each Motorola handset in this limited-edition series has a truly unique interface and functionality that has been jointly developed by Motorola and MTV, specifically for the mobile-fuelled MTV generation.” A lot of the stuff on the list is what you’d normally expect to find: ringtones, games, wallpapers, changeable skins etc. But they’ve also added this “SMS templates that speak a universal language shared by young people – not their parents”. I wonder if the dictionary is different too…

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