Linktone has announced it will run a competition for mobile content in China running for six months, from March to August 2005, with a roadshow targeting approximately eight major cities and 15 leading universities in China. “Participants will enroll in the contest by sending a wireless short message (SMS) to Linktone. They can then submit their prospective mobile content in four major categories: stories, photographs or illustrations, flash, and color ringback tones. Upon submission, these creative works will be published on the contest web page located at yuanchuang.linktone.com and officially entered in the competition.”
The idea is to “source talented individual mobile content developers throughout China, acquire creative new content for Linktone users, and expand the market for mobile interactive entertainment services”, with winners potentially being offered a content-development job by Linktone.