Yahoo’s Working on Mobile Ad Platform


This is another interesting thing I found today while looking at Yahoo’s jobs list…it is looking for a product director for a new initiative in paid search and other forms of advertising on mobile devices. The company’s looking to launch it in U.S. and other international markets, for “monetization of advertising on Mobile devices”.
The project will be driven out of Pasadena, where Yahoo’s Overture (now called “Yahoo! Search Marketing Solution”) unit is headquartered…
For backgroundon paid search advertising on mobiles, read our related links below:
Paid Search Makes Its Way To Mobile
Paid search listings enter mobile world – will you notice?
Will search prove to be what mobile was destined for?

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