This isn’t directly about content, but it is about “who owns the customer” and what that means…Mobile operators have largely succeeded in getting mobile devices branded with their brand, the idea being that consumers will associate with them and by network services and content from them. Of course, sometimes things go wrong — especially for T-Mobile, it seems — and even when it’s not the carriers fault they still have to cop the blame and make reparations if a customer associates the service with them…
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