Alatto is trialling a WAP content discovery service with four European operators that allows users to store addresses of WAP pages they like, and also to forward their preferences to their friends. “The first time users are sent a link, they inherit the browsing preferences of the sender, but this profile is personalised automatically as they click on other links. When they find a site they like, Alatto’s algorithms forward sites that are similar, according to other users’ preferences.” The bonus for operators is that by offering sites of interest to the consumer data usage is increased…
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