Blog Post

Sony Ericsson’s Walkman Phone Gamble

This article is about Sony Ericsson’s move to grab marketshare by using its Walkman brand in a mobile, and goes on to discuss some of the ramifications. “If it was easy to get songs onto my mobile phone today, I would never download a ringtone. If it was easy to get photos onto my mobile phone today, I would never download a screensaver. Given the fact that these two services are the most popular apps for pioneering wireless data services like NTT DoCoMo’s i-mode, it is hard not to wonder what mobile operators will think of the Walkman phone, which effectively lets users access both these types of services over the “free” Internet and transfer content to their phones.” I think it will mean that companies will have to get more creative with their ringtones and wallpapers so that people specifically want their content. He’s got a point though – mobile phones will eventually progress to the point where just about every model on the market can have content easily transfered to it, assuming the technology isn’t artifically kept at bay by business interests…

Of course, this is not restricted to Sony Ericsson or the Walkman mobiles. Motorola has released a series of handsets aimed at the music market. As an example, the E680i can have over 2 GB of memory and synchronization to transfer music from (or to) a PC.

Related stories:
Sony Attempts to Merge Content and Tech
Sony Ericsson Unveils Walkman Phone
Motorola Cites Apple for Non-Show of iTunes Phone