There are some compelling arguments why businesses should be getting ready to put their content onto the mobile network, if they haven’t already started. “Like any forward-thinking brand manager Nicolau understands the realities of the mobile phone as a distribution mechanism. Undoubtedly, users will gravitate towards known content brands, and so the land grab for this diminutive handheld territory has commenced…customers don’t just consume it; they broadcast it. Ringtones, games, and wallpapers on phones have become modes of expression, not just consumption.”
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