To answer the wishes of many I have updated to a new RSS feed to better accomodate having full articles in the feed. Please update the jkOnTheRun feed URL in your reader to the following as the old one will soon disappear:
http://feeds.feedburner.com/jkOnTheRun
or use the orange button on the right sidebar that looks like this:

{"source":"https:\/\/gigaom.com\/2005\/03\/21\/updated_rss_fee\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_4b3c6314d0704f8833c4e46042b552ce","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}