TotalVid: VP, Customer Acquisition, Norfolk, VA

WHO WE ARE

TotalVid.com is a rapidly growing consumer Internet Video on Demand service located in Norfolk, VA. Our company maintains the world’s largest library of full-length video downloads for action sports, travel, motorsports, and anime enthusiasts – with more categories coming soon. We are a subsidiary of Landmark Communications, a diversified media company with a track record of success (our properties include Weather Channel/Weather.com and CoolSavings).

WHO WE ARE LOOKING FOR

We are seeking a qualified candidate to direct both consumer acquisition and retention marketing efforts to drive online trial and purchases. These efforts include paid search, affiliate, banner, as well as targeted offline advertising and public relations. In this key position, we are looking for an experienced individual with extensive online experience, creativity, analytical skills and project management capabilities.

Responsibilities:

The VP of Customer Acquisition will be a key member of the management team and responsible for all marketing functions within the company. The position will report directly to the CEO. Specific responsibilities of the job will include:

Marketing strategy and planning

-Participate in company strategy and product strategy formulation

-Develop a marketing plan and lead a team to execution of the plan

-Collaborate with Business Development team to shape partner relationships. Manage existing partner relationships.

Manage all aspects of Marketing communication

-Develop, negotiate and execute online/offline advertising plan

-Track and measure online advertising programs; testing new strategies to optimize results

-Manage creative development and execution

-Develop and manage PR plan

Product Management

-Optimize on-site conversion and customer retention by recommending new site features and functionality

-Manage on-site merchandising and promotion

Financial Management

-Accomplish marketing objectives within budget while maintaining accurate measurements of campaign effectiveness

Qualifications:

-5-8 years experience including experience as Marketing Director or VP

-Experience with a high-growth, early-stage company

-Experience selling subscription or online video/music products a plus

-Education: Bachelors Degree Required; MBA preferred

-Thorough understanding of all aspects of online marketing including:

-Planning, campaign measurement, budgeting and project management

-Experience with guerilla and word-of-mouth marketing

-Search engine optimization and paid search

-Experience marketing to niche/enthusiast audiences

-Strong analytical skills and experience using analytical tools to make fact-based marketing decisions

-Demonstrated ability to identify and exploit new marketing channels and campaigns

Sent resume to: jobs@totalvid.com

Comments have been disabled for this post