jkOnTheRun full article feed experiment


Readers who follow jkOnTheRun through the RSS feed will notice something different today.  I get a lot of feedback from readers who hate the fact that the jkOTR feed only shows a snippet of the article.  There are a number of people who follow the site who prefer to get the entire article through the RSS feed and I have been going back and forth about accomodating them.  Let’s face it, blogs exist to let the author be read by as many people as possible and this is the best way to accomplish that.  The problem that bloggers have when they put entire articles in the feed is the possibility of greatly reducing the traffic to the blog which is what helps cover the costs of running the blog.  It’s a dilemma without an easy answer.  So starting today I am going to put the entire article in the feed and keep an eye on the site traffic for a few days and see what the impact is.  Please don’t get mad in the future if I go back to only providing a bit of each article again.  It’s not because I don’t want to make everyone happy- it’s economic.  Anyway, enjoy it while it’s here.  And thanks everyone for helping jkOTR along in its phenomenal growth.  I really appreciate your support.



Sorry to see your postings re: your current read and current groove gone. It’s interesting to see what people are interested in. :-(


Malcolm, thanks for your feedback. The Current Read and Current Groove items in the sidebar do indeed take you to Amazon. This is a function of TypePad which powers the blog. I used it for months before figuring out I could at least direct it to my Amazon affiliation so that I would at least get credit for the referral instead of TypePad. No one has ever purchased from those referrals, I put them up in case anyone is interested in what I’m reading or listening to. Thanks for supporting the site.

Malcolm Clouston

JK – You’re always worth reading – I visit your site very day.

Honestly though, I clicked on one of your “current groove” selections once, expecting to read your thoughts on the cd in question, but of course was re-directed to Amazon. Stealth advertising. I like to know ads are ads before I click on them….

Since then, I’ve never clicked on any of the ad links – they don’t even “register” with me any more. I suspect that most people are the same.

Whilst your ads are more subtle than most – books and music, people come to your site for your take on tech issues, not your reading or listening habits.

(Similarly I might watch Susan Sarandon in a movie, but why would I care about here politics?)

Its a tricky one, no doubt. How do you generate income to cover the costs? Should the website be a labour of love or a commercial endeavour? Or somewhere in between?

Blocritics manage to insert numerous Amazon ads into their RSS feeds – supposedly contextual, but often the ads are way off. A review of Texas Chainsaw Massacre is just as likely to have an ad link to a book on deforestation as it is the DVD.

Do you receive revenue for just achieving page views, or do the ads need to be clicked?

I think you’ve made the right decision about RSS’ing the whole articles. I’ll take the RSS feed, but will still visit the site every day anyway, as a significant part of the experience is reading the comments, which often expand on, or elicit a broader perspective on the original article Such as this :)

Good work JK


So Tim, you can update the post on your blog about my feed. And jkOnTheRun is misspelled in that post. :)


Robert has complained repeatedly about my partial feeds but even so I have been Scobleized numerous times and have two or three articles a week appearing in his link blog. That made the decision to change it so difficult.

Michael Randall

I hit the same choice with my blog, and just had to ask myself which I prefer to read, and it’s full feed blogs every time. A blog has to be really quite good to stay subscribed if it only publishes snippets, but fortunately yours *is* that good ;)

I’m using FeedBurner at the moment to insert Amazon ads into the feed articles – it’s kind of limited, but could be worth a try. In the end, though, the important thing is that people *read*, not *how* they read. Each one that does that is another person that might spread the word by talking about you or linking to you, which brings in more people to the site.

And anyway, Robert Scoble is very fussy about his full feeds, and it’s about time you got Scobleized.

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