Dance music brand Ministry of Sound – which is present on all UK portals except T-Mobile – is planning to launch a mobile video channel for 3G networks with content created specifically for the mobile handset. “We don’t just want to take existing content and regurgitate it onto mobile,” said Ministry of Sound head of media Matt Dicks. “For instance, we could produce content based around the lifestyles of the rich and famous in Ibiza, along with weekly news.” They have the benefit of targeting a niche audience…their mobile video store is here: MoS Mobile Video Store.
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