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Sony PSP is going hit the stores this week, and as Russell says it is one of the most eagerly awaited platforms on the market, something that could actually turn Sony’s fortunes around. I think so too. (There is a great story on PSP in Business 2.0.) Sajeeth Cherian, the wunderkid behind BitTorrent for dummies software, Videora, has come up with a unique new application, PSP Video 9. It will take any video and turn into a format that PSP can read. So now you can download videos using Videora, and then convert them to PSP friendly format within a few seconds. Thats right! Videora will seek out the video you want using RSS, download it to your PC using BitTorrent and PSP Video 9 will take this video, convert it to the PSP video format and copy it to your docked PSP, all while you are asleep. He calls this PSP casting. “When combined with another application, Videora + PSP Video 9 form the first PSPcasting solution, allowing you to download, convert and copy video to your PSP, automatically using BitTorrent and RSS technology,” he says. Podcasting, so 2004! But more seriously, this could really help PSP lovers get more value out of their devices. Imagine watching Alias whole riding the subway to work!