Apple unveils customized pre-paid iTunes cards.

Apple has used Austin’s South By Southwest music festival to introduce a new type of pre-paid cards for the iTunes Music Store, according to Playlist magazine. Over 200 bands appearing at South By Southwest are distributing their own numbered, limited edition iTunes cards, which usually entitles the bearer to one free song on the ITMS. Unlike with Apple’s original prepaid Cards, the new iTunes custom cards are set to be linked to specific artists and their songs, albums, or playlists. When you redeem the card, the item the card’s code is tied to is downloaded to your computer. Some bands and their representatives are freely passing out the cards on the show floor, while other are distributing them at more exclusive venues like shows, listening parties, and press events. (Hat tip: MacNN)

Custom iTunes card collage


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