Mobile Porn Forecast Raised, Still Not Killer App

Strategy Analytics has released a report saying that sales of mobile adult content netted US$400 million in 2004. In response to stronger than expected consumer demand and carrier implementation of strategies that lay a stronger foundation for future service growth the research company has upgraded its revenue outlook for adult services from $1 billion in 2008 to $5 billion in 2010. However, senior analyst Nitesh Patel claims “adult services are not a killer application in waiting. With so much free pornography available on the fixed Internet, and mobility conferring only limited advantages to adult content, we believe that demand for adult material will continue to be largely met by fixed Internet services.”

When most people think of adult content they think of magazines like Hustler, but adult content includes anything deemed unsuitable for children, ranging from Page 3 girls in the UK to FHM to gambling services.

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