The mobile phone industry and its content partners will benefit from being first to implement interoperable digital rights management (DRM) solutions, which will provide greater revenue opportunities and better user experiences, according to Parks Associates’ upcoming report Digital Rights: Content Ownership and Distribution. “Unlike the personal computing and consumer electronics spaces, the mobile phone industry has been able to develop interoperable DRM solutions from the ground up, which is a real advantage for providers seeking to add multimedia content to their services,” said Harry Wang, a research analyst at Parks Associates. “This environment has created a clean slate for the mobile phone industry to write its own DRM standard.”
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