MES: First Impressions

It’s just turning noon on Sunday and the folks at the Media Entertainment Summit in the windowless La Louisianne ballroom of the Morial Convention Center have already heard from more than a dozen speakers with another half-dozen to go before lunch. iHollywood has assembled a formidable roster but it’s more like a tasting menu than a full meal. Lots of bright people but not a lot of time to hear from each one. The event has a performance-art factor — watching start-up execs swarm the speakers clutching business cards in the hopes of getting an audience. What I’m hearing: — all companies in the mobile food chain needs to spend more time on the basics and improve the user experience. Rio Caraeff of Universal Mobile Music during a panel on “What’s Hot, What’s Not”: “We’re continually looking outward but so often as an industry we don’t bother to refine and improve what we already have.” — following that idea, tone down the hype about the next, great product and focus on maximizing growth for current services. — the entertainment side needs to pump up the volume. Paul Reddick, VP-business development and planning, Sprint, during his keynote: ” I think it’s really time for the entertainment industry to get more in the game, too, and really market their content. That will really drive adoption of services.”

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