It’s just turning noon on Sunday and the folks at the Media Entertainment Summit in the windowless La Louisianne ballroom of the Morial Convention Center have already heard from more than a dozen speakers with another half-dozen to go before lunch. iHollywood has assembled a formidable roster but it’s more like a tasting menu than a full meal. Lots of bright people but not a lot of time to hear from each one. The event has a performance-art factor — watching start-up execs swarm the speakers clutching business cards in the hopes of getting an audience. What I’m hearing: — all companies in the mobile food chain needs to spend more time on the basics and improve the user experience. Rio Caraeff of Universal Mobile Music during a panel on “What’s Hot, What’s Not”: “We’re continually looking outward but so often as an industry we don’t bother to refine and improve what we already have.” — following that idea, tone down the hype about the next, great product and focus on maximizing growth for current services. — the entertainment side needs to pump up the volume. Paul Reddick, VP-business development and planning, Sprint, during his keynote: ” I think it’s really time for the entertainment industry to get more in the game, too, and really market their content. That will really drive adoption of services.”
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