Friday-Ad Goes Mobile, Licences Tech

British classified ad specialist Friday-Ad has created a WAP site to mirror its online services. Particularly interesting is the fact that “it also plans to license its online tool, which enables the automatic creation of ads, including display ads”. Companies other than traditional research companies are beginning to see the benefits of licensing the intellectual property they have created. I think this will become more and more common with mobile devices, which offer a new platform.

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