Zone4Play Enters Broadcast Market

Zone4Play has bought out its partner NetFun to become the sole owner of MixTV, getting all of MixTV’s patented broadcast TV technology. “The acquisition extends Zone4Play’s operations from the iTV, IPTV, mobile and hospitality markets, to now include also the broadcasting market”. MixTV – described as “the first SMS TV turnkey solution for broadcasters who wish to engage their audiences in multi-player TV games and interactive channels”, will be launching their groundbreaking Broadcast SMS-TV Interactive fixed-odds betting together with The Poker Channel in mid-April. “A large audience can play and communicate using their mobile phones – while each player can see their response displayed on the TV screen. SMS and J2ME mobile applications supply a lucrative “Return path” for any TV network. Each game-move made by players using their mobile phones generates revenue”. While Zone4Play appears to focus on gambling, this technology could be useful to create some very interesting multi-player games…

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