Blog Post

YellowPepper and Blue Frog Mobile Partner Up

CTIAYellowPepper, a leading mobile services provider announced its partnership today with Blue Frog Mobile, one of the largest mobile content providers in the U.S.. According to projections by Ovum, a leading research firm covering the mobile marketplace, “ringtones will comprise the bulk of the mobile phone personalization market, reaching a $6.5 billion market share in 2008. Another leading firm, Juniper Research, sees the market for mobile music revenues in 2009 reaching $9.3 billion, with revenues for ringtones and master tones hitting $4.8 billion by the same year.”

As part of YellowPepper’s Mobile Music Services Suite which was launched last month, “Blue Frog Mobile’s collection of Web sites will provide the extensive library of exclusive ringtones and wallpapers, songtones, voicetones and sound effects for YellowPepper’s core music recognition offering.” Combining Blue Frog’s leading-edge selection of mobile content with YellowPepper’s billing and carrier relationships sounds like a great matchup and should further enhance the mobile customer experience – including the ability to interact with consumers and drive purchases at the most targeted point of contact – the mobile phone.