WiderThan, a company almost synonymous with ringback tones, is now trying to move beyond it: it has launched its WiderMusic Service Platform. The platform supports ringtones, ringback tones, the downloading and streaming of music on demand and music videos.
In October 2004, WiderThan made a move to extend its reach into the US with the acquisition of its long-time partner Ztango. Client wins include South Korea’s SK Telecom, T-Mobile USA, Israel’s Orange, the Philippines’ Globe Telecom and Taiwan’s APBW.
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