Dubai-based Ilkone is targeting the “Muslim Lifestyle” segment of the world’s population, an estimated 500 million strong market of people who are “addicted to their emails, have an active social life, enjoy eating out, like to dress trendy, consider their mobile phones their lifeline, and take pride in their faith as Muslims and strive to incorporate basic Islamic tenets into their busy, progressive lives”.
Ilkone has released a mobile with content such as establishing Qibla direction (towards the Ka’bah at Mecca, that Muslims face to pray) from anywhere in the world, giving full text of the Holy Qur’an with English translations (approved by the scholars of Al-Azhar in Egypt), and automatic precise prayer timing anywhere in the world with Azan (call to prayers). I think the biggest market for this will be Indonesia, which has over 200 million muslims of a progressive faith.
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