M:Metrics has launched a syndicated mobile market measurement service,providing continuous measurement of mobile content including games, music, news, ringtones and messaging. It claims to be the first, but has only narrowly beaten Nielsen which has announced the formation of Nielsen Mobile but doesn’t appear to have gone commercial yet. Anyway, the mobile content industry does need more information on what is actually happening within it, and M:Metrics claims to provide:
- The most effective platforms and carrier channels for various subgenres of content.
- The content or service categories most appealing to each demographic group.
- The impact of pricing and selection of content impact consumption.
- The relative market share of the hundreds of handsets available on the market, providing a guide to content publishers creating new games and applications.
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