Discovery channel comes to mobiles: The Discovery Channel has hit mobile phones, with a portal that will “provide content from all of Discovery’s brands, with news, images, video clips, guides to programmes, SMS/MMS messages, ringtones, truetones and quizzes”. There’s also some more specific content, such as the “Pregnancy Calendar”, which sends a weekly message (based on a users conception date) containing pictures and information on the baby’s progress as well as health tips and advice. I like this because it’s common content which can be easily personalized simply by sending it to people at times appropriate to them…
Fox Sports en Espanol and Proteus Launch Wireless Service for Copa Libertadores: The fact that hispanics are on the way to being the dominant ethnic group in the US is coming out with many mobile content services dedicated to them. Fox Sports has teamed up with Proteus to release Fox Sports Copa Movil, which will provide a range of applications and services to fans of Copa Libertadores, a major soccer tournament in the Americas. The service will include “personalized score alerts, exclusive ringtones, mobile wallpapers, on-air polling, and mobile video services”, and considering the fanaticism of most Americans over “futbol” it should do well. It will start of in the United States and Brazil before moving to Mexico and other American countries.
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