Tough rules for UK ringtone sellers


In response to a trend by ringtone companies late last year to subscribe people to a service that sends several ringtones a week or month rather than the one ringtone the customer thought they were buying a new code of conduct for firms selling content to mobile phones has been devised, including a universal “stop” command. So far at least 10 firms were suspended by their operators until they “cleaned up their act”. “We have quite draconian contracts with firms,” said Flynn of Vodafone. “We do not have to say why. We can just cut them off.” With great power comes great responsibility…

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