The Urban and Global Wireless Content Outlook


Some heavy-hitters in the mobile content industry have a panel discussion on what they think the big trends in mobile content are, and where they are going. Fabrice Grinda, the CEO of Zingy said that search on a mobile phone “needs to be very much concerned about who you are, where you are, what time it is, and what type of stuff you are looking for“, which makes sense. On a computer you can scan a long list of results to find the one you’re looking for, but on a mobile that becomes unwieldy.

Later Boris Fridman, the CEO of Crisp Wireless claimed that information (news, sports etc) delivery was going to change, and become far cheaper: “Today, if you want to see a home run on your mobile phone you might pay $3 for it — the moment that home run takes place. Tomorrow 20 cents will be too much. The information market, the news delivery is going to change. It’s going to be location based, highly relevant. It’s going to be uniquely customized for the modern consumer.” At the moment it costs too much to reformat stuff for a mobile phone, but once that becomes automated and easily searchable I think the price will drop in line with this claim. Rather than just have the home run for the top games of the week a mobile service could offer every home run from every game in all divisions, giving people more choice at a cheaper rate and selling more clips for the content provider. The other people offering opinions were Larry Shapiro from Walt Disney Internet Group and Stefan Roever, CEO of Navio.

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