Mobile content is an escape


One researcher (which the BBC has identified only by his name, Michael Hulme) has said that while we are becoming increasingly dependant on our mobiles we are also using them to control our relationships with other people and the information sent to us by the world – useful in the “information overload” age. He also said one of the great appeals of mobiles is that they can take us away from where we are. “It reconnects us with another space, be that a friend that we want to talk to, or actually the opportunity to reconnect with a games space that takes us out of where we are. Hence the reason that in Asia you see people in queues playing games. They don’t want to be in the queue, they want to be somewhere else – and playing a game is a jolly good place to be.”

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