25% of HK mobile users under 13 – what are they looking at?


OK, so you can’t extrapolate from Hong Kong to the rest of the world but the statistic does highlight that there is a large segment of the mobile market that doesn’t want (or perhaps more accurately: shouldn’t view) content intended for adults. I’m sure Disney is going great guns with the children’s market and I’d be very surprised if the Olsen Twins didn’t offer something for the tween market, but there’s bound to be a lot more than can be offered – especially for carriers who have the ability to offer a “kid’s zone” and belay any fears parents have after reading the tabloids. At least, I only ever read about adult content…

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