The New Battleground for Mobile Phone Players

“In the cellular phone industry, battles are fought on many fronts; the latest among them is in the cellular content management arena. The space was always complicated because of the participation of players belonging to different industries. It just got more complex as a result of the arrival of content management firms.” Companies (in fact, entire industries) are scrambling to be the bakers of the mobile content pie, and this piece goes into some detail as to what everyone is doing…
“There lies an inherent paradox, the invention of the cellular phone meant that everyone could stay connected all the time and the world was a highly networked place. But the most successful and innovative content providers create rich content that ensures that the user is so pre-occupied that there is a reduction in the time that user spends; connecting with the world.”

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